People don’t disengage because of policy gaps; they drift when language loses meaning and mission feels abstract. Executives must become stewards of alignment: repeating purpose, reinforcing belonging, and modeling language that carries weight. When story, ritual, and behavior resonate from the top down, you don’t just build trust, you make risk easier to detect, and loyalty harder to sever.
While you can’t control every risk, you can build an organization where alignment makes betrayal rare and recovery fast. That’s not idealism. That’s modern resilience. And yes, it starts with coherence.
Coherence, while elusive, is not immeasurable
Leaders can track their presence through semantic audits, alignment metrics, and narrative fidelity checks. These provide signals that show whether people understand, believe, and embody the story they’re part of.
